Sterling Bank Plc says it is set to reward some selected social media users to the tune of $15,000 and a professional training.
The bank said the move was meant to
promote the good use of the various social media platforms, agespecially
in terms of its impact on the socio-economic development of the
country.
The bank’s Executive Director, Strategy
and Finance, Abubakar Suleiman, stated these at a press conference in
Lagos announcing the finalists of a voting process to determine the
winners.
According to him, the interest of the
bank is to identify offered by the new media, in order to encourage
ethical use of the media.
He noted that the winners would be rewarded at the maiden edition of the Social Media Awards Africa.
Suleiman said, “We want to encourage
people across Africa, those who are engaged either as a hobby or
profession in the social media space. “Also, to encourage those who are users
because by working very hard to identify those who have excel in this
space and by rewarding and recognising them, we are at the same time
helping the users to essentially determine those who are the major
players in the field.”
The Project Leader, SMAA, Mr. Femi
Aderibigbe, who thanked the lender for sponsoring the award, said it was
meant to discourage the wrong use of the social media space, and to
promote creativity.
He stressed that in spite of the rising
cases of abuse on the new media, “the best way to regulate it is by
rewarding those making good use of it.”
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