With the buzz growing stronger each day concerning Jenner's impending big change, People Magazine now reports that the former Olympian "is transitioning to a woman.
"He is finally happy and his family is accepting of what he's doing," an insider tells the publication. "He's in such a great space. That's why it's the perfect time to do something like this."
Other recent reports have suggested that Jenner will discuss his identity crisis on an episode of Keeping Up with the Kardashians Season 10 - and also that he'll star in a reality show about the sex change that will air in May.
TMZ claims Jenner is already far along in his transformation, having undergone a number of procedures and psychological counseling.
Bruce, of course, has been growing his hair out for awhile. Chatter about this major life change has been growing steady for nearly a year, little by little.
"He's being very smart about and also respectful about his transition," the source tells People. "Instead of completely shocking everyone, his changes have been subtle, and his family has had the chance to slowly get used to his new looks and life."
In an interview with Entertainment Tonight this week, Kim said she and her siblings completely support their step-father on his "journey."
"He has come out to those closest to him," according to People's family source. "He's so happy and excited. He gets to lay down a huge bag of bricks. He's been through a dark period and is coming out on the other side."
Just when you thought the Kardashians-Jenners were out of ways to garner headlines, huh?
We do wish Bruce Jenner the best of luck on whatever life direction makes him the happiest.
