Can a Smartphone Really Give You an Orgasm?
The
future of sex has arrived: Durex’s new digital technology division prepares to
announce mobile technology breakthrough
The world’s
number one sexual wellbeing brand Durex has revealed that it has diversified
into digital technology ahead of a major product launch it claims could revolutionize our sex lives.
Durexlabs is
the company’s first significant step into the digital marketplace, with the
division’s manifesto being to embrace changing social behaviors and the
paradigm of intimacy and mobile technology.
Durexlabs
will imminently announce what it describes as its first game-changing product, a
technological breakthrough that will actually help users achieve an orgasm. It
was developed in partnership with tech entrepreneur Susie Lee, CEO of Siren
Mobile. One of the leading lights in the
world of mobile technology. Lee’s expertise as a biochemist, biophysicist and
visual artist have brought a fresh perspective on our evolving relationships
with mobile technology.
Richard Arnold, Head of Research and Development
Durex, says: “With our deep understanding of arousal and
the impulses involved, it was only natural for us to look at how we could
combine this with digital technology.
“We took
inspiration from modern habits and our ever growing reliance on portable technology
for virtually everything in day to day life and our market research has
identified a genuine desire for this technology in our sex lives.”
Susie Lee, CEO of dating app Siren, says: “It’s been such an incredibly exciting
process working with Durexlabs. Through
the proliferation of smart phones, social media and dating apps, technology has
proven a hugely successful medium in bringing people together and maintaining
close relationships. With Durexlabs we are taking the next vital step by embracing
technology to amplify human connection in the bedroom and improve our sex
lives.”
Durex is looking for beta testers around the
world to be the first to experience this new breakthrough. Anyone can
register their interest in advance
for updates from Durexlabs via www.durex.com/durexlabs where they will receive a first look and free
access opportunity for a limited period.
